Our work

At Sheda we use human centred-design principles and cutting edge technologies to create quality products. Our collaborative approach with our clients and partners enables us to create systems, products and services at every scale.


Making bill management simple with the Billin iOS app.

Billin is an in-house designed app engineered iOS app (Android coming soon) to manage bills with a custom built API. The dog collar business in the general section, it is likely.

Redesigning the retail in-store customer checkout experience

Sheda helped mitigate risk and unlocked innovative insights throughout the process to position a successful solution for Kmart’s customers and the business

A safe and simple employment experience for backpackers

iBackpacker is a marketplace where employers list work opportunities and backpackers use a centralised profile to effectively demonstrate their skills and wants, applying for jobs much more easily than anywhere else.
alice McCall

Improving sales through faster, safer eCommerce engineering.

Implementing UX methodologies, eCommerce features and shopping speed.
client partnerships

Who we work with

Working on a range of projects across a variety of sectors, has enabled us to grow and specialise alongside our clients.

Alessi Mutants
alice McCall
Commercial View
E Agri
MAI Capital
SILC (Supporting Independent Living Co-operative)

Call us

Call +61 3 9028 6936

Drop in and say hi

3/16 Honeysuckle Dr,
Newcastle NSW 2300
get directions

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Service Design

Process Innovation Consulting

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Australian retailer Kmart engaged SEED to undertake an experience design exercise as part of the Kmart Customer’s Experience. By using the correct tools for innovation, SEED navigated risk and learnt throughout the process to position a successful solution for Kmart’s customers and the business.
view case study


Strategy & Optimisation

Stability & Scalability

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alice McCALL

We worked hard to improve Alice McCALL's conversion rate for website visitors, optimising their infrastructure (stability and speed) to scale better for the increased sales they've achieved with us.
View Alice mccall site

Branding & Experience Design

Web, iOS & Android Development

CTO and Investment Partner

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iBackpacker is Australia’s #1 Backpacker Jobs network, both in terms of backpackers on the service and employers who list jobs. We've loved founder Shane Martz’s ability to build a solid business that provides safer, more effective work placements for foreigners working in Australia. Growth has been impressive, and together we’ve closed a Series A round of funding.