Our approach

We take a design-led approach to product development because we understand each problem is unique. Our extensive experience, design and research toolkit, processes and skills we will ensure that we produce exceptional results every time.

"Design is where science & art break even." - Robin Mathew

Our process

Using a Human-centred design approach to solve problems ensures we not only deliver a great solution, but the right solution each time.

Phase 1


This phase we meet and work together to define what your project and establish what the outcome will look like. We'll do it through collaborative workshops, research and analysis.
Phase 2


We take findings from the Discovery phase to inform the customer experience (CX). Working alongside you, your team and customers, we’ll design and craft prototypes of your product. We test, iterate and refine till we have designed the right solution.
Phase 3


Our engineering team will work with you to develop the concept and bring it to life. We provide an array of engineering services that render the design and prototypes into innovative products.
Phase 4


Our design and engineering team will work to translate this solution across all platforms, transforming the complete user experience into one, your customers will love.


Sheda is a multidisciplinary product development team of highly skilled creatives, who seek excellence in everything they create.

Christopher Bartlett

Oyem Ebinum

Founder & Director

As Sheda's Founder, Oyem (Mike) ensures that we are applying the best technology for our customer's needs on both a business and technical level. A guest lecturer and tutor at the University of Melbourne and RMIT University, his interests include applying design & technology to problems in healthcare.

Christopher Bartlett

Timon Sotiropoulos

Lead Software Engineer 

Timon has expertise in application development on all major platforms, along with API development and technology consulting, helping our partners get the most out of tech. As a trained musician and audio engineer, he adds creativity into everything he builds and deploys.

Christopher Bartlett

Matthew John

Senior Designer

Matt is our Design Lead overseeing the entire process of UX, visual, interaction design and branding. Trained in graphic design, Matt has over 9 years experience designing clean UI, mobile and web applications for various platforms.

Christopher Bartlett

Max Sarasri

Software Engineer

Coming to Sheda as an experienced software engineer developing for iOS and Android, Max expands our mobile development arm and also helps out with web application development for Sheda's internal application development.

Christopher Bartlett

Stacey Murphy


Currently studying a Masters in Design anthropology, Stacey brings a strong research foundation to the Sheda team. She believes that our approach to design has the power to positively impact the world.


What people say about us

"It was great to work with the team. They were 100% committed to our project and very focused on delivering a good outcome at the end. The team understood our values and strategic positioning from the beginning, which made everything easier and enjoyable. It would be great to work together again in the future."

Fabio Oliveira

Innovation Program Manager @ Kmart
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"The team are professional, a pleasure to deal with and have outstanding knowledge. The speed of issue resolution and enhancements to our e-Commerce platform has allowed increase in sales, customer satisfaction and retention.”

Verity Brown

Former E-Boutique Manager @ alice McCall
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"Working as a Venture Tech partner has contributed to a big part of the growth and profitability of iBackpacker. They brought strategy, user experience design and engineering skills to the continuing growth of the business."

Shane Martz

Founder @ iBackpacker
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"Working with this team is a dream. I like that they put the customer first, working quickly to validate assumptions and incorporate feedback into building an enterprise grade solution. They're a top group of designers and technology experts!"

Leon Gouletsas

Practice Manager @ IBM Bluemix
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"When we initially met the team we were really impressed with their knowledge of our industry. They understood what we were trying to achieve in a limited timeframe. The team met every timeline, and made it an incredibly smooth process. We will be getting them onboard again for any upcoming projects."

Sarah Elleray

Marketing Manager @ Versent
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"The team not only delivered to a very tight deadline they did it with style. They were able to quickly accomodate us establishing design solutions that were creative, challenged our thinking and helped to deliver a great product that RMIT and Alessi were excited to present."

Elisa Interligi

Manager & Researcher @ RMIT
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"It's always a pleasure to work with a team that can blend functionality, creativity, design and technology to produce magnificent work in such a short amount of time, hard to find skills, the team are truely in class of their own."

Tom Kovac

Director Advanced Architecture @ Alessi Mutants
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"This whole process has been such a learning experience. Thank you for your ongoing patience with the scope of work that was constantly changing, confusing and had so many layers of complexity. I love the final result and am very excited for the staff to experience it!"

Anna Mccraken

Research and Professional Development @Kalparrin
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"Our communication has been brilliant and this made all the difference for me. I think so many businesses have forgotten how important this is to the client and you guys have mastered it! All truly appreciated and a great reflection upon yourself, your service mantra and your business culture."

Mark Baigent

CEO @ Kalparrin
View case study

Call us

Call +61 3 9028 6936

Drop in and say hi

3/16 Honeysuckle Dr,
Newcastle NSW 2300
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