our why

Behind what we do

We are Sheda - meaning ‘to create’. A Yoruba word that reflects our mission and our promise - to create with purpose.

We use human-centered design, artificial intelligence, and cloud technologies to help purpose-driven innovative organisations and startups to create solutions that help bring in the future we all want to live in. We've worked with partners in the some of these industries.


Health innovation and systems

Partnering with healthcare professionals, we connect and create a better experiences for practitioners, carers and patients.

Improving financial systems

Using a design first approach to empower and improve customer experience and engagement in financial services.

Digital Agriculture

Leveraging advances in connected devices, Internet of Things (IoT), Blockchain and digital technologies to grow, feed and sustain our future.
Social Innovation

Social innovation is in our DNA

Engaging in meaningful change, we help improve our communities by working with socially focused organisations.
Social Innovation
our work

Great customer experiences for mobile and web apps.

Design-led development - At Sheda we use a human centred-design first approach and cutting-edge technologies to ensure we create the right product for the right market.

Our collaborative approach with our clients and partners enables us to create systems, products and services at every scale.


Making bill management simple with the Billin iOS app.

Billin is an in-house designed app engineered iOS app (Android coming soon) to manage bills with a custom built API. The dog collar business in the general section, it is likely.

Redesigning the retail in-store customer checkout experience

Sheda helped mitigate risk and unlocked innovative insights throughout the process to position a successful solution for Kmart’s customers and the business

A safe and simple employment experience for backpackers

iBackpacker is a marketplace where employers list work opportunities and backpackers use a centralised profile to effectively demonstrate their skills and wants, applying for jobs much more easily than anywhere else.
alice McCall

Improving sales through faster, safer eCommerce engineering.

Implementing UX methodologies, eCommerce features and shopping speed.
client partnerships

Who we work with

We partner with purpose-driven established companies and startups.

Alessi Mutants
alice McCall
Commercial View
E Agri
MAI Capital
SILC (Supporting Independent Living Co-operative)
view our work

What they talkin' bout?

"It was great to work with the team. They were 100% committed to our project and very focused on delivering a good outcome at the end. The team understood our values and strategic positioning from the beginning, which made everything easier and enjoyable. It would be great to work together again in the future."

Fabio Oliveira

Innovation Program Manager @ Kmart
View case study

"The team are professional, a pleasure to deal with and have outstanding knowledge. The speed of issue resolution and enhancements to our e-Commerce platform has allowed increase in sales, customer satisfaction and retention.”

Verity Brown

Former E-Boutique Manager @ alice McCall
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"Working as a Venture Tech partner has contributed to a big part of the growth and profitability of iBackpacker. They brought strategy, user experience design and engineering skills to the continuing growth of the business."

Shane Martz

Founder @ iBackpacker
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"Working with this team is a dream. I like that they put the customer first, working quickly to validate assumptions and incorporate feedback into building an enterprise grade solution. They're a top group of designers and technology experts!"

Leon Gouletsas

Practice Manager @ IBM Bluemix
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"When we initially met the team we were really impressed with their knowledge of our industry. They understood what we were trying to achieve in a limited timeframe. The team met every timeline, and made it an incredibly smooth process. We will be getting them onboard again for any upcoming projects."

Sarah Elleray

Marketing Manager @ Versent
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"The team not only delivered to a very tight deadline they did it with style. They were able to quickly accomodate us establishing design solutions that were creative, challenged our thinking and helped to deliver a great product that RMIT and Alessi were excited to present."

Elisa Interligi

Manager & Researcher @ RMIT
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"It's always a pleasure to work with a team that can blend functionality, creativity, design and technology to produce magnificent work in such a short amount of time, hard to find skills, the team are truely in class of their own."

Tom Kovac

Director Advanced Architecture @ Alessi Mutants
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"This whole process has been such a learning experience. Thank you for your ongoing patience with the scope of work that was constantly changing, confusing and had so many layers of complexity. I love the final result and am very excited for the staff to experience it!"

Anna Mccraken

Research and Professional Development @Kalparrin
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"Our communication has been brilliant and this made all the difference for me. I think so many businesses have forgotten how important this is to the client and you guys have mastered it! All truly appreciated and a great reflection upon yourself, your service mantra and your business culture."

Mark Baigent

CEO @ Kalparrin
View case study

Call us

Call +61 3 9028 6936

Drop in and say hi

4 Brunswick Pl,
Fitzroy VIC 3065
get directions

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