Growth hacks come in many shapes and forms. Some are digital growth hacks that aim at acquiring new customers for free. Some are non-scalable, offline growth hacks that aim to increase customer loyalty. And some, like the above, are clever ways to validate, fund and launch an entire product.
Let’s check out some more examples
Below we’re going to skim through a series of well-known startups who all used unique growth techniques to get off the ground, and gain rapid traction.
Sheda uses Design, Artificial Intelligence and technology to solve complex problems with an emphasis on delivering solutions that make and accelerate impact and bring about social change.
The founders rented out their own place and gave an exceptional experience, to build a highly regarded reputation early-on.
They hijacked Craigslist posts by manually re-posting Airbnb listings on Craigslist, which redirected back to Airbnb. Not only that, they helped touch up the posts, so that they converted higher than they would otherwise.
Airbnb offer people who list their place professional photography for their home. This gives the Airbnb site curated imagery, which is a much higher standard than other sites. In addition, the photos have “Airbnb verified” to increase the legitimacy of postings, and draw people to Airbnb when they see these photos on other sites.
Airbnb ask all users to share and review places they have stayed at. This ensures there’s only great hosts on the site, and allows the word to spread after users share their review on various social networks.
As you can see, growth-hacking is all about approaching growth in a smarter way. Instead of defaulting to paid-advertising on low-converting platforms, think of unique ways to gain a lot of attention on other channels like ProductHunt, Reddit, Digg, blog and the media.
Instead of building out an entire product, growth-hack it by creating a fake product-demo, validate whether people think it’s cool, then build out the real thing if they do.