Why every business should have a social media strategy
Investing in social media will generate loyal followers, here's how to get them hooked.
Do you think social media is just for millennials to use? Think again.
Know that feeling when you’re having dinner with friends and you’re remembering anecdotes about the past and then realise how many things have changed since then?
Let’s go back to 2006. Facebook was just starting to become popular, Jack Dorsey was about to launch Twitter, Youtube didn’t belong to Google and Instagram didn’t exist yet.
Companies didn’t need a Mobile Applications Developer and if you'd said that you were a 'User Experience Director' people would just nod and smile, because they had no clue what that meant (maybe a few people might still experience this).
During the past 10 years businesses have been shaped dramatically, not just by technology but also by social media.
Anyone that underestimates the power of these platforms, clearly still lives in 2006.
According to data published in the Social Media Examiner in 2015, 90 per cent of marketers agreed that social media efforts had generated more exposure for their businesses, while, 69 per cent said they used social media to develop loyal fans.
Do you still believe that social media is just for millennials?
Although social media plays a huge role in our lives (yes, I am a millennial, and I am not ashamed of it) it doesn’t always mean that it’s exclusive of individuals from this generation to use.
Just keep reading.
Companies now have the challenge of having to deal with more demanding customers – we all expect fast answers and a personalised customer experience.
On top of that, there is no warranty of having loyal customers.
How to use social media to your advantage
A great example of using social media wisely is Spanish football club, Real Madrid.
They gave something valuable to their target audience by offering a free pair of shorts with the purchase of a shirt from the club’s official site.
This was a great way to generate engagement, loyal customers and brand awareness. It’s basically what every social media marketer dreams of.
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