Firstly, for anyone out there that's requested their logo to be bigger, we aren’t setting out to offend. This isn’t a ranty post, we’re here to help and educate! As a client if you have made this request before, you’re not alone, it’s probably the most requested change in design-land. Let’s find out why.
It seems that clients want their product or service to be noticed. Fair enough.
Clients tend to think that the logo is the start and end point to who they are and what they do. This isn’t true. They want their face (logo) to be the memorable, noticeable and most visible piece of content on the page. We’ll go into why this isn’t a good idea a bit later on.
Some clients just want the logo to emulate the size of their ego - aka the whole top banner section for example. This is very rare and often misinterpreted.
Saying no for some people is one of the hardest things to do. Saying no the right way is nearly as hard sometimes.
Here’s a few examples of how a designer's ego can get in the way and how it usually goes down:
Meaning, ‘I don’t want to deal with your dumb request and can’t be bothered communicating why it’s a bad idea’. Education is the key here, we’ll get to that.
OK, so I’m adding “dummy” on the end for dramatic effect.
In this situation, the comment is kind of right, just not communicated with any helpfulness or education. A client usually hasn’t gone to design school or created numerous sites like the designer. A big logo will throw out the balance of a design though.
Why do a lot of designers get offended by the ‘bigger logo’ request?
Maybe there’s a perception that the client doesn’t like the design or the client thinks the logo is the best part of the design or just that the client has bad taste (which can happen too…no offence). It’s hard not to be a little put out by certain requests or feedback from time to time. I’ve been guilty of this on numerous occasions.
So what’s a designer to do?
If a designer has gone through all the right processes in designing and mocking up a site, you should have enough reasoning to back up what you’ve done. Use some of the points below to help educate clients why they shouldn’t make the logo bigger.
If you’re a designer, and a client has requested the logo to be bigger, you’ve gone through the above educational retraining and they STILL want the logo bigger, what do you do?
Explain you will increase the logo size slightly and see how it looks. Usually this will appease most clients - they get a bigger logo, your design doesn’t get thrown out of proportion. Win/win.
Hope this has helped both designers and clients!