Definition
ˈtʌtʃpɔɪnt/
noun
noun: touchpoint; plural noun: touchpoints
1.
a. point of contact or interaction, especially between a business and its customers or consumers."every touchpoint must reflect, reinforce, and reiterate your core brand strategy"
2.
a point of reference."one of the cultural touchpoints for the late 1990s"
3.
a touch-sensitive area on an electronic device.
Description
A touch point is the description of an instance of action a person makes whilst trying to achieve a social, emotional or functional job. Touchpoints are seen as an action a user takes from their context and can be related back to the interactions they have with a company through the company's customer relationship and marketing channels.
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